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Can Content Marketing Shorten Your Sales Cycle?

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The short answer, is yes.

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But how?

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Every been on an enterprise sales call?

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If you have, and you paid attention, you would have noticed one very interesting thing.

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If the salesperson was a good one, that is.

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Did you ever at any point get asked if there were any extra resources they could provide you with? Or perhaps the sales rep took it upon themselves to put a package of info together for you.

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That's because their content marketing isn't just made to sit there on the website.

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It's used to create custom customer journeys throughout the sales cycle.

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Whether it's the prospect following the trail of social media posts, blog articles, and backlinks to create a customer journey that most suits their needs.

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Or they're being guided by sales, by being fed the exact content that answers all their questions and soothes their concerns.

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Content marketing is infinitely useful throughout the full funnel.

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A good base of strategically aligned content will put your lead nurturing on autopilot.

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It'll close you more deals.

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It'll even help with retention.

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And that's why we parlay and repurpose our content into as many mediums as possible.

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Those 10 blog posts on the same topic, they can be turned into a lead magnet.

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Not to mention social media posts, and talking points for your podcast.

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The lead magnet gets used by sales to create a custom customer journey.

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If you've ever been on a sale call and this happened.

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You got nurtured.

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When your content is created to strategically align with your broader business goals, your content marketing absolutely can shorten your sales cycle time.

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Not only that...

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It will increase your conversion rate, too.

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Think about this for a moment.

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You could either double your pipeline.

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Or you could shave your sales cycle in half.

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Either of those has the same effect on your revenues.

Get more deals in the pipeline, but close them slower.

Close the deals you have in half the time.

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So don't just focus on increasing your pipeline.

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Use your content to reduce your sales cycle time.

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And of course get more prospects on calls in the first place, and convert a greater % of them.

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Content marketing really is the gift that keeps on giving in every way. If you know how to use it. If you put in the work to develop it.

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An investment that pays dividends for years to come.

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Invest in it, repurpose it, and watch your company thrive around its content marketing.

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One last time.

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How to shorten your sales cycle?

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Create content, strategize it, use it.

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If you want to do that for your business, then you might want to work with us...

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☎️ Book a free discovery call

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