4 Simple Tips To Guide Your Content Marketing Strategy

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1. Lead Magnets Attract New Clients

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A lead magnet should contain exclusive information, unique to your firm, that is targeted to the needs and pain points of your ideal customer personas.

It will generate interest and enable you to initiate the initial interactions with your ideal clients.

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2. Case Studies Build Trust‍

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‍Once prospects are at the consideration stage of your sales funnel they want assurance that they're; one, not going to lose money from working with you, and two, are going to make money from working with you. Case studies show them the results you have delivered in the past.

Establish expertise and credibility with case studies.

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3. How-To Content Nurtures Leads

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Create how to content that targets your different ideal customer personas.

How to content that targets their needs and pain points will show that you understand their particular situation, and can deliver on solutions for them.

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4. Thought Leadership Differentiates & Converts

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Thought leadership is essential for getting your firm recognised as a leader in the field, differentiating yourself from competition, and turning your thinking into a valuable asset.

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If you need to rev up your content marketing engine, and generate more income, then you might want to work with us.

Click the link below to get in touch with our demand generation account executives, and get your content engine unstuck & generating you revenue.

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https://DemandVolt.com/contact

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