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6 Tech Trends To Leverage In B2B Marketing:

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➡️ 1. Intent Data

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An exciting new capability for B2B marketers to add effectiveness to their ABM strategy. A little extra work upfront means better end results, in this case.

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➡️ 2. Cross Platform Analytics and Audience Data

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Connect the dots and leverage attribution data.Revenue-related data presents transparent, actionable analysis of what drives B2B revenue.

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➡️ 3. Customer Surveys

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You need to be in touch with the most important stakeholder in your business. Your customer.
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Leverage tech solutions to automate and optimize this important data gathering process.

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➡️ 4. Automation

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Let the automations do the hard work for you. This one everyone should already be doing. BUT, don't get too caught up in maximizing automation (efficiency).

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Don't forget that the human touch and the extra mile always pays off. Deep research and personalization will always go a long way (effectiveness).

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I talk about efficiency versus effectiveness in more detail here: https://youtu.be/hn1O-gMbfTs

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➡️ 5. AI Personalized Outreach Messaging

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For a personal touch without all the time, effort, and cost. Mixing efficiency and effectiveness.

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➡️ 6. AI Copywriting and Content Writing

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It's a valuable part of your content creation pipeline, even if it doesn't generate your final messaging – it will reduce the cognitive load required to generate large volumes of content, so you can free up your time, energy, and brainpower to focus on achieving effective results.

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Work with us to grow your business through demand generating content marketing, combined with innovative analytics and lead generation methods. DemandVolt are your fractional CMO and CRO.

https://DemandVolt.io/contact

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